Jobxpress
Jobxpress
DESCRIPTION: As part of the Google professional UX certificate, I created Jobxpress, a mobile job platform designed specifically for first-generation immigrants and students who are in search of jobs and mentorship.
DESCRIPTION: As part of the Google professional UX certificate, I created Jobxpress, a mobile job platform designed specifically for first-generation immigrants and students who are in search of jobs and mentorship.
ROLE : UX designer and researcher from conception to delivery
ROLE : UX designer and researcher from conception to delivery
TOOLS : Adobe XD, Figma, Miro, Procreate
TOOLS : Adobe XD, Figma, Miro, Procreate
DURATION : 6 weeks
DURATION : 6 weeks
OVERVIEW
OVERVIEW
OVERVIEW
THE PROBLEM
THE PROBLEM
THE PROBLEM
First-generation immigrants have trouble finding jobs.
First-generation immigrants have trouble finding jobs.
The job market does not always favor first-generation immigrants because of their background or difference in skills. This results in immigrants being stuck in jobs without satisfaction. Therefore I wanted to design an app that would give first-generation immigrants an outlet to find jobs they find rewarding and other resources that promote confidence and leadership in job search.
The job market does not always favor first-generation immigrants because of their background or difference in skills. This results in immigrants being stuck in jobs without satisfaction. Therefore I wanted to design an app that would give first-generation immigrants an outlet to find jobs they find rewarding and other resources that promote confidence and leadership in job search.
UNDERSTAND
Empathize with user
User journey map
RESEARCH
User personas
Competitive analysis
TESTING
Usability studies
Evaluate and iterate
IDEATE
Affinity diagrams
Paper/digital wireframes
PROTOTYPE
Mockups
Lo-fi/Hi-fi designs
UNDERSTAND
Empathize with user
User journey map
RESEARCH
User personas
Competitive analysis
TESTING
Usability studies
Evaluate and iterate
IDEATE
Affinity diagrams
Paper/digital wireframes
PROTOTYPE
Mockups
Lo-fi/Hi-fi designs
TESTING
Usability studies
Evaluate and iterate
PROTOTYPE
Mockups
Lo-fi/Hi-fi designs
IDEATE
Affinity diagrams
Paper/digital wireframes
UNDERSTAND
Empathize with user
User journey map
RESEARCH
User personas
Competitive analysis
RESEARCH
RESEARCH
RESEARCH
Next, I conducted user interviews and research to identify the needs of first generation immigrants and incoming students.
Next, I conducted user interviews and research to identify the needs of first generation immigrants and incoming students.
To gain deeper insights into user behavior, I conducted interviews and created empathy maps. This research highlighted the significant presence of first-generation immigrants, encompassing incoming students and young individuals from diverse international backgrounds. To address the needs of this demographic, particularly the younger generation, I developed a user-friendly mobile app interface characterized by its intuitive interface. Additionally, I wanted to prioritize inclusivity by integrating accessibility features, ensuring a seamless experience for all users regardless of their abilities.
To gain deeper insights into user behavior, I conducted interviews and created empathy maps. This research highlighted the significant presence of first-generation immigrants, encompassing incoming students and young individuals from diverse international backgrounds. To address the needs of this demographic, particularly the younger generation, I developed a user-friendly mobile app interface characterized by its intuitive interface. Additionally, I wanted to prioritize inclusivity by integrating accessibility features, ensuring a seamless experience for all users regardless of their abilities.
USER PERSONAS
USER PERSONAS
USER PERSONAS
Age: 55
Education: PhD in Biology
Hometown: Irvine, CA
Family: Spouse and child
Occupation: Research Scientist
Age: 55
Education: PhD in Biology
Hometown: Irvine, CA
Family: Spouse and child
Occupation: Research Scientist
Age: 55
Education: PhD in Biology
Hometown: Irvine, CA
Family: Spouse and child
Occupation: Research Scientist
Jai
Jai
Jai
Goals
Find a new and exciting job
Keep providing for family
Goals
Find a new and exciting job
Keep providing for family
Goals
Find a new and exciting job
Keep providing for family
Frustrations
Needs to brush up on interview skills
Hard to find jobs at an older age
Frustrations
Needs to brush up on interview skills
Hard to find jobs at an older age
Frustrations
Needs to brush up on interview skills
Hard to find jobs at an older age
Jai is a biology research scientist who immigrated to the USA around 20 years ago from India in the pursuit of a well paying stable job. Jai has been working at the same company for 10 years, but does not find their working as rewarding anymore. Jai wants to switch to another job but is afraid of their age and over qualification being a detriment to their applications.
Jai is a biology research scientist who immigrated to the USA around 20 years ago from India in the pursuit of a well paying stable job. Jai has been working at the same company for 10 years, but does not find their working as rewarding anymore. Jai wants to switch to another job but is afraid of their age and over qualification being a detriment to their applications.
Jai is a biology research scientist who immigrated to the USA around 20 years ago from India in the pursuit of a well paying stable job. Jai has been working at the same company for 10 years, but does not find their working as rewarding anymore. Jai wants to switch to another job but is afraid of their age and over qualification being a detriment to their applications.
“I want to have a job that is rewarding and genuinely makes me happy”
“I want to have a job that is rewarding and genuinely makes me happy”
“I want to have a job that is rewarding and genuinely makes me happy”
Mei
Mei
Mei
Age: 23
Education: BS in Comp. Sci.
Hometown: Beijing, China
Family: Single
Occupation: Unemployed
Age: 23
Education: BS in Comp. Sci.
Hometown: Beijing, China
Family: Single
Occupation: Unemployed
Age: 23
Education: BS in Comp. Sci.
Hometown: Beijing, China
Family: Single
Occupation: Unemployed
Goals
Have a stable income
Get a job as soon as possible, to pay for rent
Goals
Have a stable income
Get a job as soon as possible, to pay for rent
Goals
Have a stable income
Get a job as soon as possible, to pay for rent
Frustrations
Not entirely fluent in English
Don’t know where to start job search
Frustrations
Not entirely fluent in English
Don’t know where to start job search
Frustrations
Not entirely fluent in English
Don’t know where to start job search
Mei is a student who recently immigrated from China to the USA for education. After Mei graduated college, they started working at a small cafe but have been having a hard time finding a job in the competitive field of Computer Science. Mei worries that their lack of fluency in English may be a drawback in their interviews. Mei wants to get a job as soon as possible so she can pay for rent and advance in their career.
Mei is a student who recently immigrated from China to the USA for education. After Mei graduated college, they started working at a small cafe but have been having a hard time finding a job in the competitive field of Computer Science. Mei worries that their lack of fluency in English may be a drawback in their interviews. Mei wants to get a job as soon as possible so she can pay for rent and advance in their career.
Mei is a student who recently immigrated from China to the USA for education. After Mei graduated college, they started working at a small cafe but have been having a hard time finding a job in the competitive field of Computer Science. Mei worries that their lack of fluency in English may be a drawback in their interviews. Mei wants to get a job as soon as possible so she can pay for rent and advance in their career.
“I need a stable job so I can provide for myself and have a secure future”
“I need a stable job so I can provide for myself and have a secure future”
“I need a stable job so I can provide for myself and have a secure future”
COMPETITIVE ANALYSIS
COMPETITIVE ANALYSIS
COMPETITIVE ANALYSIS
Most competitors had websites or apps that were relatively easy to use with a straightforward design. However some of them were limited to a certain demographic of people or did not have accessible features, both of which are important to promote inclusivity.
Most competitors had websites or apps that were relatively easy to use with a straightforward design. However some of them were limited to a certain demographic of people or did not have accessible features, both of which are important to promote inclusivity.
I prioritized a clean and user-friendly design while addressing the challenge of organizing multiple elements.
I prioritized a clean and user-friendly design while addressing the challenge of organizing multiple elements.
I aimed for a clean and approachable aesthetic in the app's design. This was achieved by implementing an easily legible font (Avenir) and a color palette comprised of blue and purple to evoke a calm yet creative mood.
The primary challenge lay in effectively organizing multiple elements to ensure a seamless experience without users being overwhelmed. To address this issue, I designed a homepage featuring an overview of all key elements. If users wanted access to specific sections, they could tap on the corresponding tabs in the navigation bar, such as Network, Jobs, Messages, or Profile.
I aimed for a clean and approachable aesthetic in the app's design. This was achieved by implementing an easily legible font (Avenir) and a color palette comprised of blue and purple to evoke a calm yet creative mood.
The primary challenge lay in effectively organizing multiple elements to ensure a seamless experience without users being overwhelmed. To address this issue, I designed a homepage featuring an overview of all key elements. If users wanted access to specific sections, they could tap on the corresponding tabs in the navigation bar, such as Network, Jobs, Messages, or Profile.
DESIGN PROCESS
LO-FI WIREFRAMES
LO-FI WIREFRAMES
TESTING
TESTING
TESTING
Findings indicated that users were concerned about accessibility, filters, and immigrant specific features.
Findings indicated that users were concerned about accessibility, filters, and immigrant specific features.
I conducted an unmoderated usability study with five participants of diverse backgrounds. Each were shown the digital wireframes as well as the low-fidelity prototype. After they reviewed the wireframes they were asked a set of questions regarding the usability of the app.
The findings indicated that users were concerned about three things:
Accessibility: Users wanted to see translation features.
Filters: Users wanted to be able to filter and search specific jobs.
Immigrant specific features: Users wanted to see articles, seminars, or relevant events that were geared towards immigrant specific issues.
I conducted an unmoderated usability study with five participants of diverse backgrounds. Each were shown the digital wireframes as well as the low-fidelity prototype. After they reviewed the wireframes they were asked a set of questions regarding the usability of the app.
The findings indicated that users were concerned about three things:
Accessibility: Users wanted to see translation features.
Filters: Users wanted to be able to filter and search specific jobs.
Immigrant specific features: Users wanted to see articles, seminars, or relevant events that were geared towards immigrant specific issues.
FINAL MOCKUPS
FINAL MOCKUPS
FINAL MOCKUPS
VIEW HI-FI PROTOTYPE
VIEW HI-FI PROTOTYPE
AFFINITY DIAGRAM
AFFINITY DIAGRAM
NEXT STEPS
NEXT STEPS
NEXT STEPS
REFLECTION
REFLECTION
REFLECTION
Add more tools for networking within the community, such as focus groups, local conferences, and volunteering events.
Add more tools for networking within the community, such as focus groups, local conferences, and volunteering events.
Connect with other organizations in order to provide more resources and expand the diversity of the app.
Connect with other organizations in order to provide more resources and expand the diversity of the app.
Reiterate app based on user feedback, to make sure I am continuously providing the users with what they need.
Reiterate app based on user feedback, to make sure I am continuously providing the users with what they need.
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Jobxpress is a valuable platform that could help first-generation immigrants or incoming students secure meaningful employment.
Jobxpress is a valuable platform that could help first-generation immigrants or incoming students secure meaningful employment.
Feedback from users indicate the app's potential as a valuable platform for first-generation immigrants and incoming students to pursue their ideal careers, free from age or ability bias.
Furthermore, I gained insight into the complexity of the social issue I address, recognizing that substantial effort and resources will be required for the app's development. While I may not be able to present every conceivable resource, I find satisfaction in the knowledge that my app design could significantly assist first-generation immigrants in securing meaningful employment, should it be launched.
Feedback from users indicate the app's potential as a valuable platform for first-generation immigrants and incoming students to pursue their ideal careers, free from age or ability bias.
Furthermore, I gained insight into the complexity of the social issue I address, recognizing that substantial effort and resources will be required for the app's development. While I may not be able to present every conceivable resource, I find satisfaction in the knowledge that my app design could significantly assist first-generation immigrants in securing meaningful employment, should it be launched.